The “What’s Not Working” Marketing Audit Kit
A self-paced audit workbook (with a bonus Loom walkthrough!) that helps you figure out exactly where your marketing is falling flat — whether it’s your content, funnel, messaging, or overall strategy.
Perfect for the business owner thinking: “I’ve tried everything… and it’s still not working.”
🛠 This kit helps you stop guessing and start fixing — one clear insight at a time.
I’VE BEEN THERE, DONE THAT WHEN IT COMES TO BUSINESS.
Does any of this sound familiar?
You’re posting consistently… but it’s crickets.
You’re showing up on social, writing emails, maybe even running ads — but the engagement is low and the leads? Nonexistent.
You’ve downloaded every freebie and joined every workshop… and still feel lost.
You’ve got a folder full of “must-try” strategies but no clue where to actually start fixing your marketing.
You’re tired of guessing what’s broken
Is it the funnel? The messaging? Your content strategy? You’re throwing spaghetti at the wall and hoping something sticks.
You know your offer is good — so why aren’t people buying?
You’ve gotten results before. You’ve helped people. But converting cold leads into paying clients feels like pulling teeth.
You’re experiencing this problem because…
You’ve been trying to fix everything all at once — instead of figuring out what’s actually broken. You’re tweaking your website, rewriting your bio, testing content hooks… but without a clear diagnosis, it’s just noise.
You’ve been chasing strategies that weren’t built for your business model or audience. What works for a coach with 50K followers won’t work the same for a service provider with a small, high-touch client list.
You’re stuck in “content hamster wheel” mode. You’re creating a ton, but not converting. Your content feels more like a to-do list than a tool for connection or sales.
You haven’t audited your funnel, your copy, or your offer in months (or ever). You built it, sure. But if you haven’t looked under the hood lately, there could be major leaks costing you leads and cash.
You’re too close to your business to see the gaps. You’re the visionary. The expert. But sometimes? You’re also the bottleneck — and you need a clear mirror.
You’ve been trying to “feel your way through it” instead of following a roadmap. Vibes are great. But strategy + structure = consistent results. Period.
I’VE BEEN THERE, DONE THAT WHEN IT COMES TO BUSINESS.
Imagine if you could..
Pinpoint exactly where your marketing is leaking leads — and know what to fix first.
No more random tweaks or overhauls. Just clarity on where the gap is and how to close it.
Wake up knowing your content, funnel, and messaging are all working together.
Each part of your marketing is pulling its weight, moving people from curious to clicking “buy.”
Stop second-guessing every post, launch, or offer tweak
You’re no longer reacting — you’re leading with strategy that’s based on data, not feelings.
Feel in control of your marketing again — instead of overwhelmed by it.
With a clear audit and roadmap, you can finally focus on what actually drives results (and drop the rest guilt-free).
INTRODUCING
The “What’s Not Working” Marketing Audit Kit
“This audit kit has been so helpful in getting me started on content and sales. The traffic to my website is increasing every week!
– CLAIRE CONNOR . LIFE COACH
WHEN YOU INVEST IN THIS AUDIT KIT
You’ll get these game-changing benefits — built to meet you right where you’re stuck.
Total clarity on what’s actually not working
No more guessing, spiraling, or tweaking things that aren’t the real problem. You’ll know exactly what needs fixing — and what’s already working.
A plug-and-play system to self-audit your entire marketing
You’ll walk through content, funnel, messaging, and platform audits with prompts that actually make sense for solo founders.
A clear action plan for what to fix first
Instead of a 30-tab to-do list, you’ll walk away with one focused priority — and steps to move forward without burning out.
The confidence to stop doing what’s not working
You’ll identify the content, offers, and channels that aren’t pulling their weight — and feel permission to let them go.
A messaging check to help you reconnect with your ideal client
If your content feels off or “meh,” this section will help you find the words that land and convert.
Bonus Loom walkthrough so you don’t overthink it
No staring at blank pages — I’ll guide you through it in real time so you can take messy action with clarity.
WHAT YOU´LL LEARN
Here’s what I’ll be teaching you in this 6-week online program:
MODULE ONE
Groundwork
Start here to get out of reactive mode and set clear intentions before diving into the audit.
Clarify what you’re actually trying to fix — whether it’s lack of leads, inconsistent sales, or just general “this isn’t working” vibes
Reflect on where you’re currently stuck in your marketing, without judgment or shame — this is about clarity, not blame.
Shift from scattered to strategic by anchoring your audit in your goals, not just what’s trending online.
MODULE TWO
The Audit Framework
Get the full bird’s-eye view of your marketing ecosystem so you can stop solving symptoms and start fixing root issues.
Understand how content, funnel, and messaging all connect — and what happens when even one piece is out of sync.
Learn the key touchpoints where leads fall off or disconnect, so you can stop throwing time at tactics that don’t move the needle.
Use this simple framework to navigate the entire audit process without overthinking or trying to reinvent your strategy from scratch.
MODULE THREE
Content Audit
Stop guessing if you’re creating the “right” type of content — let’s break it down and balance it out.
Evaluate whether your content is attracting the right audience, keeping them engaged, and actually leading them to take action.
Spot patterns in what’s landing (and what’s getting ghosted) so you can double down on what works and ditch what doesn’t.
Assess your consistency, clarity, and confidence — not just in frequency, but in how your content positions your brand.
MODULE FOUR
Funnel Audit
Map your lead journey step-by-step and uncover exactly where the drop-off is happening.
Walk through your funnel like a first-time visitor to spot friction, confusion, or gaps that are turning interest into indifference.
Audit every stage — from opt-in to nurture to offer — with real data and strategic prompts, not just “gut feelings.”
Find low-lift tweaks you can make immediately to increase conversions, without having to rebuild your entire funnel.
MODULE FIVE
Messaging Audit
If your message doesn’t land, nothing else will work — this is where you make your marketing resonate.
Audit your core messaging to make sure it’s crystal clear who you help, how you help, and why it matters.
Check if your content sounds like you or just like every other expert online, and pinpoint where you’re losing emotional connection.
Align your messaging with what your ideal clients are actually saying, feeling, and struggling with — so they feel seen, not sold to.
MODULE SIX
Content That Converts
Stop guessing if you’re creating the “right” type of content — let’s break it down and balance it out.
Learn the difference between attract, nurture, and convert content — and how to spot what’s missing in your mix.
Run a quick but powerful audit to rebalance your strategy, so you’re not just gaining followers — you’re moving people toward the sale.
Get example prompts to shift from generic, value-dump content to magnetic messaging that actually converts.
MODULE SEVEN
What to Fix First
No more “try all the things” energy — this section helps you focus on what will actually move the needle now.
Use a custom scorecard to identify your weakest marketing link, and figure out which audit area needs your energy first.
Walk away with one clear priority instead of an overwhelming to-do list, so you can make progress with purpose.
Set a 30-day focus plan that aligns with your stage of business and capacity, not someone else’s 10-step launch sequence.
MODULE EIGHT
Channel-by-Channel Marketing Audit
Let’s audit your platforms like a boss and stop pouring energy into places that don’t perform.
Review every digital channel you’re using — from social to email to paid ads — through a lens of strategy, not habit
Figure out which channels are actually converting and which are just draining your time and sanity.
Make confident decisions about where to double down and what to let go of, based on what’s working for your business — not just what you’ve been told you “should” do.
You’re in the right place if:
You’re doing all the “right” marketing tasks but not seeing consistent leads, sales, or traction. You’re showing up, but something isn’t clicking — and you’re ready to figure out why.
You want clarity and direction, not another strategy to implement blindly. You’re tired of chasing tactics — you just want to know what’s actually worth your time.
You’re self-aware enough to know something’s off, but too close to your business to spot it. You’re open to auditing with honesty and taking action from what you find.
You’re ready to stop winging your marketing and start building it like a strategist. You want a system that helps you make smarter, not just more, moves.
This audit kit isn’t for you if…
You’re looking for a plug-and-play content calendar, caption templates, or trending hooks. This isn’t about surface-level fixes — it’s about diagnosing the root of your marketing gaps.
You’re not willing to look at your own strategy, systems, or decisions with honesty. This kit will only work if you’re open to seeing what’s actually not working.
You expect instant results without reflection or action. This is a self-paced audit, not magic. The power is in your follow-through.
You’re brand new to business and don’t have any marketing in place yet. This works best if you’ve already been doing something — even if it hasn’t worked.
Let’s make your business a reality with ease, joy and flow
PAY IN FULL TODAY FOR ONLY $ 120 $47
CLIENT LOVE LETTERS
“This audit kit gave me more clarity in two hours than I’ve gotten from months of trying to ‘figure it out’ on my own.”
I finally understood why my content wasn’t converting and where my messaging was totally missing the mark. The prompts were simple but so eye-opening — and the Loom walkthrough made me feel like I had a coach in my corner the whole time.
Chloe Khao
Web Designer
“I used to feel so overwhelmed by my marketing — now I know exactly what to focus on each week.”
This kit helped me cut the noise, see what wasn’t working (hello, abandoned funnel!), and make strategic changes without scrapping everything. I’ve already booked 3 discovery calls since making the shifts.
Jamie Connor
Salon Owner
“Honestly, I was skeptical… but this is hands-down one of the most useful resources I’ve ever bought.”
It’s not just an audit — it’s like a business mirror. I found the leaks in my funnel, updated my messaging, and even restructured how I talk about my offer. So worth it.
Sarah Fletcher
Lifestyle Coach
I’m Arpi, and helping business owners figure out what’s not working in their marketing is literally what I do.
I’ve audited dozens (and dozens) of businesses — from brand-new service providers to multi-6-figure founders — and every single time, we uncover hidden gaps that have been silently blocking leads, conversions, and growth. Whether it’s unclear messaging, a leaky funnel, or content that doesn’t connect, I’m trained to see what others miss.
I created this audit kit because not everyone’s ready to invest in consulting — but everyone deserves clarity. I wanted to give you a way to step out of the fog and start making sharper, more strategic marketing moves on your own.
This isn’t another fluffy workbook that sits untouched on your desktop. It’s designed to feel like I’m right there with you — asking the tough questions, guiding you to honest answers, and helping you take action with confidence.
Marketing is a puzzle, but once you know where the pieces go? The whole picture changes.
9
YEARS OF EXPERIENCE AS A COACH AND BUSINESS STRATEGIST
106K+
NUMBER OF LEADS I’VE HELPED ADD
10
DIFFERENT PROGRAMS LAUNCHED OVER THE YEARS
46k+
AUDIENCE ON EMAIL, LINKEDIN, INSTAGRAM, AND YOUTUBE
I STILL HAVE A FEW QUESTIONS
Lingering Questions?
How long will this take me to go through?
The core audit can be completed in 1–2 hours, but you’re welcome to take your time. It’s self-paced, so you can binge it in one sitting or break it up over a few days. Plus, you’ll walk away with a focused action plan — not another to-do list.
Is this for beginners or more advanced business owners?
This is best for business owners who’ve already been marketing consistently but aren’t seeing the results they want. If you’ve been posting, emailing, or launching — but leads and conversions feel unpredictable — this is for you.
Will this work for my niche or business model?
Yep! Whether you’re a coach, service provider, digital product creator, or consultant — if you market online, this audit will help you identify where things are off and what to fix first.
Do I need any fancy tools or software?
Nope — just a PDF reader, some honest reflection, and your brain. There’s also a Loom walkthrough included to guide you through the process, so you’re not left staring at a blank page.
Is this just a worksheet, or will I get actual strategy too?
This isn’t a passive fill-in-the-blanks doc. You’ll be guided through strategic questions, mini frameworks, and prompts that help you uncover real bottlenecks — and make smarter marketing decisions immediately.
What happens after I complete the audit?
You’ll know exactly what to focus on next — whether that’s tightening your messaging, updating your funnel, or shifting your content strategy. The “What to Fix First” section will help you prioritize based on what’ll move the needle fastest.