So today, we’re going to talk about a few ways that you could stand out in a crowded market or a crowded niche. I’ve been getting this question “How to stand out in a crowded niche” and I’m here to deliver that!
And if you do these few things that I’m going to talk about today, you are going to be on this path of just standing out, being yourself, and being this go-to person in your niche.
A few months ago, before COVID hit, I went to this networking event.
As soon as I walked into that room full of strangers, there was one thing that I noticed.
Everyone was wearing a black blazer or a grey blazer or soft dull color.
So, What I did was, At the back of my car, I had a red blazer just hanging there.
Immediately, I put on this red blazer and walked into the room. Now, like even two years after that event, everyone remembers me as the red blazer girl.
I encourage you to find different ways to stand out in a crowd. It could be through your content; this could be through your videos or the message, the tone, personality, and the value your add in.
Make sure that you stand out and find different things that your audience resonates with.
So I follow this Youtuber and every morning in her story.
She makes sure that she posts her plan for the day, Her schedule, drinks, something like a coffee or a green smoothie.
And I resonate with her.
Just find these things that are connecting points with your audiences and go ahead and use them in your personal band and find these ways that you could stand out in a crowd.
Did you know that big companies like PepsiCo L’Oreal, like the big brands, spend millions, if not billions of dollars on market research?
Why do you think they spend so much money on just getting to know their audiences?
There are so many hidden gems when you do market research. As a small business owner, you should also make sure that you put this effort into researching your market and getting to know your audience before marketing to them.
And as you do this market research, create a marketing avatar-like; what is this person struggling with right now?
How is my product or my service going to help this person?
What are these pain points this person is experiencing, and how can my product or service help them overcome that particular pain point?
For example, is this person struggling with imposter syndrome?
Did this person fail miserably in high school or through college?
Did this person drop out of college?
Did they have a past trauma that they went through?
So make sure that you write down a list of experiences that your client has gone through.
An example of that is, just last week, I just signed in a new client, and we were brainstorming on how we could niche her down.
Further, She’s a mindset coach and what she was telling me was, “Arpi, There are so many mindset coaches.
How do I differentiate myself from those mindset coaches on Instagram, YouTube, or this online space?
So we were brainstorming and digging into how this particular client can serve the audiences better.
So as we were talking about her past, her future, and everything that she’s gone through,
We understood that she’s got a super-strong mindset.
Her mindset is impressive because of the past things that she’s gone through.
So one of those things She’s gone through was multiple miscarriages when she was trying to get pregnant, and that’s how she developed this strong mindset.
So both of us had this light bulb moment and decided that she would be a mindset coach for women who have gone through multiple miscarriages.
Right now, her head is down, planning for all the unique content she wants to put out for women who just went through this trauma and want to help them with their mindset.
So this is what I mean, Find a niche, do your market research because you never, never, never know what you’re going to find out about your ideal client and how you could help them through their pain or through whatever they are struggling with or,
How you could help them up-level in their skills, business, or life in general.
Make sure that you are consistently posting on YouTube.
If your platform is Instagram, make sure you are consistent on Instagram.
If you’re using LinkedIn as your lead generation platform, make sure you are consistent.
You never know where someone would share your stuff or how you could impact that person just with your content.
So make sure that you are consistently showing up for your audience, educating them, giving them value, selling your products and services.
There’s nothing wrong with selling your products and services every single day.
I have learned that the hard way. Every time I talk about my products or services online or on Instagram stories or even on LinkedIn, I at least have one inquiry to work with me.
So make sure that you are consistent.
Be it in your content, Be it in anything in your business. Just make sure that you are consistent.
Also, this helps build that know like and trust factor with your audiences.
It takes time.
It takes determination.
Also, it takes discipline.
So make sure that you put off these three things on the table, pick a goal, Stay committed to your goal, and hit the ground running.
Make sure that you plan out everything.
Especially if you do something daily.
Make sure you plan it out, don’t put it off for tomorrow?
Just get done with it and be consistent.
And the next thing is to have a logo on every service you have.
For example, I have an implementation program called Magic Launchpad.
So I created the logo by myself with a rocket emoji; I just put it up here.
So what I do is pick this sticker up and post it on my Instagram stories.
Whenever I talk about this implementation program and when I share results about my clients,
I make sure that I put up this stickers. Hence, people who see those stories or hear you talk about anything related to your product or service have this visual in their minds.
And that is one of the best ways that you could stand out.
And also highly recommend anyone who has Instagram as their primary platform to get those leads and make more sales.
Just make sure that you have these gifs on your Instagram stories.
It makes your brand fun and adds that personality to your brand in your stories, which will eventually make your audiences like you more, trust you, and know you and your personality.
And showing your personality is the best way to stand out in a crowded market or in your niche.
What do I mean by this?
Branding, honestly, is not rocket science.
To begin with, all you have to do is just have a bunch of colors, like just two or three colors that you stick with.
If you see my branding, you’re just going to see a Reds and all shades of Reds and a little bit of pink, here and there.
But I stick to red for the most part.
So make sure that you stick with one or two colors and be consistent with it in every single platform, like in your graphics, images, and slides.
Just make sure that you repeat these brand colors and fonts.
So if you notice, I only stick to two or three forms on my website or social media.
So make sure that you have these content pieces going on consistently across all platforms so that people can recognize you as soon as they see a particular graphic when it comes in front of them.
I want you to show your face every now and then.
Show your business behind the scenes, what you are up to, what direction your business is going, and just make sure that you humanize your brand.
So, that is it for this blog post.
I just hope you took away something from it.
And if you have any questions, just make sure that you DM me on Instagram.
Send me a voice note, and I will make sure that I answer any questions you send my way as soon as possible.
So yeah, until next time. Happy brand building.
Thank you for listening to this episode.